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Download WhatsApp Business and Start Conversations with Ads that Click to WhatsApp on Meta



WhatsApp Business Meta Download: A Complete Guide for Businesses




WhatsApp is one of the most popular messaging apps in the world, with over 2 billion users. It is not only a great tool for personal communication, but also a powerful platform for businesses to connect with their customers and grow their brand. In this article, we will explain what WhatsApp Business is, how it differs from WhatsApp, how to download and set up WhatsApp Business, how to use it for marketing and customer service, and how much it costs.




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What Is WhatsApp Business and How Is It Different from WhatsApp?




WhatsApp Business is a version of WhatsApp that is designed specifically for businesses to communicate with their customers. It is built on top of WhatsApp Messenger and includes all the features that you rely on, such as multimedia, free calls, free international messaging, group chat, offline messages, and much more. However, it also has some additional features that make it more suitable for business purposes, such as:


  • A verified and more complete business profile that helps customers find valuable information about your business, such as your website, location, contact information, and description.



  • Business messaging tools that allow you to be more responsive and efficient with your customers, such as greeting messages, away messages, quick replies, and labels.



  • Landline/fixed number support that enables you to use WhatsApp Business with a landline or fixed phone number and receive messages from customers on that number.



  • The ability to run both WhatsApp Messenger and WhatsApp Business on the same phone, but with different phone numbers.



  • The option to use WhatsApp Web or Desktop to access your WhatsApp Business account from your computer's browser or app.



The main difference between WhatsApp and WhatsApp Business is that businesses get a verified and more complete business profile so customers can trust who they are chatting with. Businesses can also use some features that are not available on the regular app, such as message templates and automation tools.


WhatsApp Business App vs. WhatsApp Business Platform




There are two ways to use WhatsApp Business: the WhatsApp Business app and the WhatsApp Business platform. The app is for small businesses who personally manage conversations with customers. The platform is for medium to large businesses who communicate with customers at scale through programmatic access. Here are the main differences between the two:


WhatsApp Business AppWhatsApp Business Platform


Free to download from Google Play Store or Apple App StorePaid service that requires working with a business solution provider or directly with Meta


Limited to one user per accountAllows multiple users to manage the account across multiple devices


Supports up to four devices per accountSupports unlimited devices per account


Requires manual interaction with customersAllows automated interaction with customers through APIs and webhooks


Can only send messages to customers who initiate the conversation or have an active chat within 24 hoursCan send messages to customers who initiate the conversation or have opted in to receive notifications from the business


No message templates requiredRequires message templates for sending notifications or initiating conversations


No analytics or reporting featuresProvides analytics and reporting features through APIs or third-party tools


No catalog featureSupports catalog feature to showcase products and services</ WhatsApp Business Features and Benefits




WhatsApp Business offers a range of features and benefits that can help businesses improve their customer experience, increase their brand awareness, and boost their sales. Some of the main features and benefits are:


  • A verified and more complete business profile that helps customers find valuable information about your business, such as your website, location, contact information, and description.



  • Business messaging tools that allow you to be more responsive and efficient with your customers, such as greeting messages, away messages, quick replies, and labels.



  • Landline/fixed number support that enables you to use WhatsApp Business with a landline or fixed phone number and receive messages from customers on that number.



  • The ability to run both WhatsApp Messenger and WhatsApp Business on the same phone, but with different phone numbers.



  • The option to use WhatsApp Web or Desktop to access your WhatsApp Business account from your computer's browser or app.



  • A catalog feature that allows you to showcase your products and services to your customers and let them browse and order directly from WhatsApp.



  • Message templates and automation tools that enable you to send notifications or initiate conversations with customers using predefined messages that are approved by Meta.



  • Ads that click to WhatsApp that allow you to create ads on Facebook, Instagram, or Meta Audience Network that direct people to your WhatsApp Business account.



  • Analytics and reporting features that help you measure the performance of your WhatsApp Business account and understand your customers' behavior and preferences.



By using WhatsApp Business, you can benefit from the following advantages:


  • Reach a large and engaged audience of over 2 billion WhatsApp users who trust the app for their personal and professional communication.



  • Provide a fast, convenient, and secure way for your customers to contact you and get answers to their questions, requests, or feedback.



  • Build trust and loyalty with your customers by providing a personalized and humanized communication experience that reflects your brand voice and values.



  • Increase your sales and conversions by showcasing your products and services, sending offers and promotions, and facilitating transactions on WhatsApp.



  • Save time and money by using a single platform for all your customer communication needs, without having to invest in multiple channels or tools.



How to Download and Set Up WhatsApp Business




If you want to use WhatsApp Business for your business, you need to download and set up the app or the platform depending on your needs and preferences. Here are the steps to do so:


Downloading WhatsApp Business App




If you want to use the WhatsApp Business app for your small business, you can download it for free from the Google Play Store or the Apple App Store. You can also visit from your phone's browser and follow the instructions. To set up the app, you need to:


  • Open the app and agree to the terms of service.



  • Select the country code and enter the phone number that you want to use for your business. You can use a mobile number or a landline/fixed number. If you use a landline/fixed number, you need to select the "Call me" option to receive a verification code by phone call.



  • Enter the verification code that you receive by SMS or phone call.



  • Create a business name and upload a profile photo for your business. You can also add a short description of your business. Note that you cannot change your business name once it is verified by Meta.



  • Set up your business messaging tools, such as greeting messages, away messages, quick replies, and labels. You can also skip this step and do it later from the app settings.



  • You are now ready to use the WhatsApp Business app. You can access your business profile, catalog, chats, calls, status, settings, and more from the app menu.



Downloading WhatsApp Business Platform




If you want to use the WhatsApp Business platform for your medium to large business, you need to work with a business solution provider or directly with Meta. A business solution provider is a third-party company that offers services such as account management, message delivery, integration, consulting, and support for WhatsApp Business. You can find a list of certified business solution providers . To set up the platform, you need to:


Contact a business solution provider or Meta and request access to the WhatsApp Business platform. You will need to provide some information about your business, such as your name, email address, phone number, website URL, industry category, country/


  • Sign a contract with the business solution provider or Meta and pay the fees for the WhatsApp Business platform. The fees may vary depending on the number of messages, message templates, and other services that you use.



  • Create a business name and upload a profile photo for your business. You can also add a short description of your business. Note that you cannot change your business name once it is verified by Meta.



  • Create a catalog of your products and services that you want to showcase to your customers on WhatsApp. You can add images, prices, descriptions, and links to your catalog items.



  • Create message templates for sending notifications or initiating conversations with your customers. Message templates are predefined messages that are approved by Meta and can be personalized with variables. You can create message templates for different purposes, such as order confirmation, delivery update, appointment reminder, feedback request, etc.



  • Integrate the WhatsApp Business platform with your existing systems and tools using APIs and webhooks. APIs allow you to send and receive messages programmatically, while webhooks allow you to receive notifications about events such as message delivery, message read, message received, etc.



  • You are now ready to use the WhatsApp Business platform. You can access your business profile, catalog, chats, calls, status, settings, analytics, and more from the business solution provider's dashboard or Meta's portal.



How to Use WhatsApp Business for Marketing and Customer Service




WhatsApp Business is a versatile platform that can be used for various marketing and customer service purposes. Here are some of the ways that you can use it to grow your business:


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Creating a Business Profile and Catalog




A business profile and a catalog are essential components of your WhatsApp Business account. They help you showcase your business identity and offerings to your customers and potential customers. To create a business profile and a catalog, you need to:


  • Open the WhatsApp Business app or the business solution provider's dashboard or Meta's portal.



  • Go to Settings > Business Tools > Business Profile.



  • Fill in the details of your business, such as your website, location, contact information, and description. You can also add opening hours, privacy policy, terms of service, and other information that you want to share with your customers.



  • Go to Settings > Business Tools > Catalog.



  • Add products or services that you want to showcase on WhatsApp. You can add images, prices, descriptions, and links to each item. You can also organize your items into categories for easier browsing.



  • Save your changes and publish your profile and catalog.



Your profile and catalog will be visible to anyone who chats with you on WhatsApp or views your status updates. They will also be discoverable by people who search for businesses like yours on WhatsApp or see your ads that click to WhatsApp.


Sending and Receiving Messages




Sending and receiving messages is the core function of WhatsApp Business. You can use it to communicate with your customers in a fast, convenient, and secure way. To send and receive messages, you need to:


  • Open the WhatsApp Business app or the business solution provider's dashboard or Meta's portal.



  • Go to Chats > New Chat > New Contact or select an existing contact from your contact list.



  • Type your message in the text box or select a media file from the attachment icon. You can also use emojis, stickers, GIFs, voice notes, documents, contacts, locations, etc.



  • Tap Send or press Enter to send your message.



  • You will see two check marks next to your message when it is delivered and read by the recipient. You can also see the time when the message was delivered and read by tapping on it.



  • You will receive messages from your customers in the same way. You can reply to them directly from the chat window or use quick replies or message templates if you have them set up.



You can only send messages to customers who initiate the conversation with you or have an active chat with you within 24 hours. If you want to send messages outside this window or without customer initiation , you need to use message templates that are approved by Meta. You can create and manage message templates from the business solution provider's dashboard or Meta's portal.


Using Message Templates and Automation Tools




Message templates are predefined messages that are approved by Meta and can be personalized with variables. You can use message templates to send notifications or initiate conversations with your customers, such as order confirmation, delivery update, appointment reminder, feedback request, etc. To use message templates, you need to:


  • Open the business solution provider's dashboard or Meta's portal.



  • Go to Message Templates > Create Template or select an existing template from the list.



  • Enter a name and a category for your template. The name should be descriptive and unique, and the category should match the purpose of your template.



  • Enter the message body for your template. You can use variables to insert dynamic information, such as 1, 2, etc. You can also use formatting options, such as bold, italic, underline, etc.



  • Select the language and the territory for your template. You can create multiple versions of your template for different languages and territories.



  • Submit your template for approval by Meta. You will receive a notification when your template is approved or rejected.



  • You can now use your template to send messages to your customers. You can do so manually from the chat window or automatically using APIs and webhooks.



Automation tools are features that allow you to automate some aspects of your WhatsApp Business communication, such as greeting messages, away messages, quick replies, and labels. You can use automation tools to save time and improve your efficiency and consistency. To use automation tools, you need to:


  • Open the WhatsApp Business app or the business solution provider's dashboard or Meta's portal.



  • Go to Settings > Business Tools > Automation Tools or select the tool that you want to use from the menu.



  • Greeting messages are messages that are sent automatically when a customer contacts you for the first time or after 14 days of inactivity. You can create a greeting message that introduces your business and sets expectations for your communication.



  • Away messages are messages that are sent automatically when you are not available to reply to your customers. You can create an away message that informs your customers about your availability and alternative ways to contact you.



  • Quick replies are messages that you can send with a shortcut. You can create quick replies for frequently asked questions or common responses that you use often.



  • Labels are tags that you can apply to your chats and contacts to organize them into categories. You can create labels for different stages of your customer journey, such as new customer, pending payment, order shipped, etc.



Driving Discovery with Ads that Click to WhatsApp




Ads that click to WhatsApp are ads that you can create on Facebook, Instagram, or Meta Audience Network that direct people to your WhatsApp Business account. You can use ads that click to WhatsApp to reach new customers, generate leads, increase conversions, and drive discovery of your products and services. To create ads that click to WhatsApp, you need to:


  • Open Facebook Business Suite or Ads Manager.



  • Create a new campaign or select an existing one.



  • Select WhatsApp as the destination for your ad.



  • Select the objective for your campaign, such as traffic, conversions, lead generation, etc.



  • Select the audience network placement for your ad.



  • Select the format and creative for your ad. You can use images, videos, carousels, stories, etc.



  • Enter the text and call-to-action for your ad. You can also add a headline and a description if applicable.



  • Select the WhatsApp Business account that you want to link to your ad. You can also select a message template that will be sent to people who click on your ad.



  • Review and publish your ad.



Your ad will be shown to people who are likely to be interested in your business based on their Facebook profile and activity. When they click on your ad, they will be redirected to WhatsApp where they can chat with you or receive a message from you based on the message template that you selected.


How Much Does WhatsApp Business Cost?




The cost of using WhatsApp Business depends on whether you use the app or the platform. The app is free to download and use for small businesses who personally manage conversations with customers. The platform is a paid service for medium to large businesses who communicate with customers at scale through programmatic access. Here are the main costs associated with using WhatsApp Business:


Pricing for WhatsApp Business App




The WhatsApp Business app is free to download and use for small businesses who personally manage conversations with customers. However, there are some limitations and costs that you should be aware of, such as:


  • You can only use one WhatsApp Business account per phone number. If you want to use multiple accounts, you need to use different phone numbers and devices.



  • You can only use the app on up to four devices per account. If you want to use more devices, you need to use the platform instead.



  • You can only send messages to customers who initiate the conversation with you or have an active chat with you within 24 hours. If you want to send messages outside this window or without customer initiation, you need to use message templates that are approved by Meta and pay a fee for each message.



  • You may incur data charges from your mobile network provider for using the app. You can reduce data usage by changing your settings or using Wi-Fi when possible.



Pricing for WhatsApp Business Platform




The WhatsApp Business platform is a paid service for medium to large businesses who communicate with customers at scale through programmatic access. The pricing for the platform varies depending on the number of messages, message templates, and other services that you use. Here are some of the main costs associated with using the WhatsApp Business platform:


  • You need to pay a fee to access the platform. This fee may vary depending on the business solution provider that you work with or the contract that you sign with Meta.



  • You need to pay a fee for each message that you send or receive through the platform. This fee may vary depending on the country, the type of message, and the time of delivery.



  • You need to pay a fee for each message template that you create and use through the platform. This fee may vary depending on the language and the territory of the template.



  • You may incur additional costs for using other services or features that are offered by the business solution provider or Meta, such as analytics, reporting, integration, consulting, support, etc.



You can find more information about the pricing for the WhatsApp Business platform . You can also contact your business solution provider or Meta for a customized quote based on your needs and preferences.


Conclusion




WhatsApp Business is a version of WhatsApp that is designed specifically for businesses to communicate with their customers. It is built on top of WhatsApp Messenger and includes all the features that you rely on, such as multimedia, free calls, free international messaging, group chat, offline messages, and much more. However, it also has some additional features that make it more suitable for business purposes, such as a verified and more complete business profile, business messaging tools, landline/fixed number support, a catalog feature, message templates and automation tools, ads that click to WhatsApp, analytics and reporting features, and more.


There are two ways to use WhatsApp Business: the WhatsApp Business app and the WhatsApp Business platform. The app is for small businesses who personally manage conversations with customers. The platform is for medium to large businesses who communicate with customers at scale through programmatic access. The cost of using WhatsApp Business depends on whether you use the app or the platform. The app is free to download and use for small businesses who personally manage conversations with customers. The platform is a paid service for medium to large businesses who communicate with customers at scale through programmatic access.


WhatsApp Business is a versatile platform that can be used for various marketing and customer service purposes. You can use it to reach a large and engaged audience of over 2 billion WhatsApp users who trust the app for their personal and professional communication. You can also use it to provide a fast, convenient, and secure way for your customers to contact you and get answers to their questions, requests, or feedback. You can also use it to build trust and loyalty with your customers by providing a personalized and humanized communication experience that reflects your brand voice and values. You can also use it to increase your sales and conversions by showcasing your products and services, sending offers and promotions, and facilitating transactions on WhatsApp. You can also use it to save time and money by using a single platform for all your customer communication needs, without having to invest in multiple channels or tools.


If you want to use WhatsApp Business for your business, you need to download and set up the app or the platform depending on your needs and preferences. You also need to create a business profile and a catalog, send and receive messages, use message templates and automation tools, drive discovery with ads that click to WhatsApp, and measure your performance with analytics and reporting features. You can also follow some best practices and tips to optimize your WhatsApp Business communication and achieve your business goals.


FAQs




Here are some of the frequently asked questions about WhatsApp Business:


  • What are the requirements for using WhatsApp Business?



To use WhatsApp Business, you need to have a compatible smartphone or tablet with an active internet connection, a valid phone number, and a Meta account. You also need to comply with the WhatsApp Business Terms of Service and Policy.


  • Can I use the same phone number for WhatsApp and WhatsApp Business?



No, you cannot use the same phone number for WhatsApp and WhatsApp Business. You need to use a different phone number for each app. However, you can use both apps on the same device with different phone numbers.


  • How can I verify my business name on WhatsApp Business?



To verify your business name on WhatsApp Business, you need to submit your business information and documents to Meta for review. You can do so from the app settings or the business solution provider's dashboard or Meta's portal. Once your business name is verified, you will see a green check mark next to it on your profile and chats.


  • How can I get more customers to chat with me on WhatsApp Business?



To get more customers to chat with you on WhatsApp Business, you can use various methods, such as:


  • Adding a click-to-chat button or link on your website, social media, email, or other channels that allows customers to start a conversation with you on WhatsApp.



  • Creating ads that click to WhatsApp on Facebook, Instagram, or Meta Audience Network that direct customers to your WhatsApp Business account.



  • Using QR codes that customers can scan with their phone's camera to open a chat with you on WhatsApp.



  • Sharing your WhatsApp Business number or link with your existing customers and asking them to refer you to their friends and family.



  • Providing valuable content, offers, and incentives that encourage customers to chat with you on WhatsApp.



  • How can I improve my customer satisfaction and retention on WhatsApp Business?



To improve your customer satisfaction and retention on WhatsApp Business, you can use some of the following tips:


  • Be responsive and timely with your messages. Try to reply to your customers as soon as possible or set up an away message when you are not available.



  • Be personal and friendly with your messages. Use your customers' names, emojis, stickers, GIFs, voice notes, etc. to make your communication more human and engaging.



  • Be informative and helpful with your messages. Provide clear and accurate information about your products and services, answer questions, solve problems, and offer solutions.



  • Be proactive and relevant with your messages. Send notifications or initiate conversations with your customers using message templates that are approved by Meta and that match their interests and needs.



  • Be respectful and trustworthy with your messages. Follow the WhatsApp Business Terms of Service and Policy, respect your customers' privacy and preferences, and avoid spamming or misleading them.



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